ABOUT US

Authentic - Grounded - Honest - Passionate

After over 14 years working for respected market research and industry intelligence firms including Leisure Trends Group, NPD Group, and BDSA, Greg Shoenfeld founds Deep Roots Partners to offer individualized service and ensure that small-to-mid size operators have the capabilities to compete with larger competitors.

Greg’s background is broad, spanning Hospitality and Retail sectors in Cannabis, Cycling, Footwear, Outdoor, and Ski industries. Greg’s approach marries deep interest and expertise in industries along with analytics and research capabilities in order to gain a unbiased and wholistic view of the market.